Catalogs and direct mail. We think of them as different things, but catalogs are direct mail. But there are a lot of other formats one can deliver to a customer or prospect’s mailbox besides a catalog ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...