Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

The 2024 ICAST fishing trade show in Orlando, Florida, delivered big news for boating anglers. Both Lowrance and Simrad debuted bow-mounted, electric-steer brushless trolling motors designed for salt ...

Earlier this month, the sonar manufacturing giant Lowrance introduced a free software update that instantly changed the look, and increased the readability, of their high-end units, including the HDS ...