British Army’s new ad tackles longstanding gender stereotypes
British Army’s new ad tackles longstanding gender stereotypes
Jul 23, 2021
creativereview.co.uk
The British Army Recruitment: You Belong Here • Ads of the World™ | Part of The Clio Network
The British Army Recruitment: You Belong Here • Ads of the World™ …
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275K views · 2.8K shares | This evening we picked up an unusual reading...  | British Army | Facebook
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1.4K views · 51 reactions | Watch latest British Army recruitment advert.  The advert intends to highlight the Army’s role in homeland resilience - but would it inspire you join? 樂 | Forces News | Facebook
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1.4K views · 51 reactions | Watch latest British Army recruitment ad…
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7.2K views · 180 reactions | This is the British Army's new recruitment advert, which the service has aimed at women. The new campaign is designed to focus on the idea that soldiers are defined by their skills, not their gender. The latest recruitment drive comes against a background where women account for only 9.8% of the British Army and are only slightly better represented in the Army Reserves at 14.2%. Read more on this story https://bit.ly/3kLehli | Forces News | Facebook
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421K views · 5.6K reactions | When civil wars or natural disasters threaten, we’re always ready to act. Watch our new TV ad, where we show how the Army has restored Normal Days, from Europe, to Africa, to Asia. | British Army | Facebook
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421K views · 5.6K reactions | When civil wars or natural disasters thre…
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